Things are tough at the Newburyport Daily News according to today’s front page.
Potential advertising revenue is drying up in the current climate.
No longer unaffected by coronavirus, the NDN is now better aware of the financial impacts many in this area already know.
Ending the shutdown safely/quickly would certainly be in the paper’s best interests. What could they do? Publish stories that create momentum toward a quick/safe reopening.
Today’s edition had a front-page article titled, “Gov: state seeing ‘the surge’ of cases.” Within that article, Governor Baker is quoted saying, “…we are pretty well-positioned to deal with this.” The title suggests that there’s trouble coming, not as it might have suggested, that we’re ready for it.
We need hope. We need to read that we’re making progress toward a quick/safe ending. Create some momentum in that direction, please.
I am a subscriber to the online edition of the Newburyport Daily News.
I write to commend Mac Cerullo’s efforts on the NDN sports page. He’s kept things mostly local and that’s where most of our current attention is located. Through the Q’s & A’s with area high school athletes we are learning how they are coping in our current crisis. I’m saddened by the serious disruptions these kids are experiencing but optimistic because of the drive they show to hang in there and make the most of it.
The rest of the paper? Obviously, there are fewer pages. Why is it shrinking? Explaining how things are really going at the NDN might make for an excellent editorial.
My advice to those running the NDN is to concentrate locally. It is my conclusion that the more stories you include from outside sources, the more obvious your political biases show.
I loved the simplicity of Lisa Anderson’s attack on the President in a letter-to-the-editor, but will tomorrow’s edition include an attack of some sort on Joe Biden? Can’t wait to find out.
Mac Cerullo has tapped into a good, reader-worthy local theme. Will the rest of the writers at the NDN follow suit?